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美食知识|品牌介绍怎么写，品牌介绍怎么做( 六 )

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UI: user interface 用户界面
UX：user experience 用户体验

Variety
多样化

Design plays a big role here through interchangeable watch bands. We've seen recently examples even in Apple's own marketing of customers celebrating uniqueness even though the products are remarkably uniform. Think of the commercial that flashes through the lids of dozens of MacBooks, each been dressed up with its own clever stickers, literally wrapped around the company's brand mark. Variety can of course also come from the suite of apps available to put on your watch.
设计，是手表品牌可以不断变化的皇牌 。 我们可以从最近的手表发布会，包括苹果手表的发布会庆祝其个性化的场合中发现，不同品牌的手表都有其独特的设计标志 。 想想从中的商业链是怎样连接起来的，从Macbooks的滑盖，每一件产品都有其独特的智能贴纸，也就是把公司商标直接地展示在产品上 。 当然，多种手机应用也能适应不同品牌的客户端 。
But couldn't other smart watch entrants do the same thing? Forrester survey data shows that interest in wearing a wrist-based computing or sensoring device had grown from an already-high 28% in 2013 to an impressive 42% in 2014, all before the Apple Watch was a thing. But ask an average person if they know about the Pebble, the Samsung Gear products, or the new Moto 360 and you'll get blank stares in return. They may know the Nike Fuel Band or Fit Bit.
那么，其他新兴的智能手表制造商不就可以照样宣传了吗？福雷斯特研究公司的数据显示，人们对于携带智能腕表的兴趣从2013年的28%上升到2014年的42%，这全都归功于苹果手表的出现 。 不过，通过采访路人，问及他们是否认识一款名为Pebble的三星智能手表，或者最新的摩托罗拉360手表，得到的答复都是不知道 。 也许他们只知道耐克的运动腕带或者是Fit Bit智能腕带 。
I'd argue that none of those devices delivers on our four needs as fully or as conveniently as Apple. For example, even though Pebble is aiming for all four needs, it has used less-convenient technology to deliver on those needs — admirable as the early entrant but insufficient at this stage in the market. Samsung, on the other hand, has created a device that promises to meet these four needs fully, but as a company it doesn't have the market power to draw other app makers into the environment as quickly as Apple can, giving Apple an app variety advantage from its first day on sale — as the mobile payment system announcement demonstrates. And in the mind of the potential buyer, Samsung and the others suffer vis-a-vis Apple because none can offer the reassurance — itself a form of comfort — that the company behind it has delivered on this before.[/en
笔者敢断言，任何一个类似的电子产品销售商都无法像苹果公司那样满足消费者的四大需求 。 比如，即使Pebble旨在满足人们的四大需求，它所采用的技术相对复杂——初次发行时还能吸引消费者，但是无法长久符合市场需求 。 至于三星，创造了一个标榜能够满足四大需求的设备，但是三星公司却无法像苹果公司一样创立属于自己品牌独有的应用市场，这就给苹果公司足够的空间出售本公司的应用产品，作为一个手机支付系统而运营 。 同时，在潜在的消费者心目中，三星和其他品牌与苹果品牌正面交锋，只会惨败，因为它们都无法保证其产品的舒适性，这也是公司之前所提倡的理念 。
[en]That's another secret to Apple's dominance. Once it established itself as a company that could meet these needs, people tend to trust the brand more — maybe more than it deserves, but certainly more than other entrants — giving it an advantage that other brands need to fight just to get people to listen; that's why so many competing companies literally use Apple in their marketing, comparing their own products and features to the one's that seem to hog all the attention: Apple's. Apple seems to own the conversation. Other, highly-regarded smartwatches already exist, but now people are talking about Apple's proposed definition of a smartwatch.

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