Adveriser Perform A Useful Service to The Community
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【英语邮件范文,英语范文有哪些具体内容呢?】Advertisers tend to think big and perhaps this is why thery’re always coming in for criticism英语邮件范文 。
Their critics smm to resent them because they have a flair for self-promotion and because they have so much money to throw around 。
“It’s iniquitous,” they say, “that this entirely unproductive industry (if we can call it that ) should be absorb millions of pounds each year 。
It only goes to show much profit the big companies are making 。Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays 。
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The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products 。It is precisely because of the heavy advertising that consumer goods are so cheap 。
But we get the wrong idea if we think the only purpose the knowledge we have about household goods derives largely from the advertisements we read 。
Advertisements introduce us to new products or remind us of the existence of ones we already know about 。Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding perfromance, price, etc 。
, from an advertisement 。
Lots of people pretend that they never read advetisments, but this claim may be seriously doubted, it is hardly possible not to read advertisments these days 。
And what fun they often are too ! Just think what a railway station or a newspaper would be like without advertisements 。
Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to drab wall or a newspaper full of the daily reation to calamities 。
We must not forget, either, that advertising makes a positive contribution to our pockets 。Newspapers, commercial radio and television companies could not subsist without this source of revenue 。
The fact that we pay so little fro our daily paper, or can enjoy so many broadcast programmers is due entirely to the money spent by advertisers 。
Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn’t forget is the “small ads 。
” Which are in virtually every newspaper and magazine 。What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns 。
For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” columns; but by far the most fascinating section is the personal or agony column 。
No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nautre 。It’s the best advertisement for advertising there is !。
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